Generally speaking, a bot (or simply bot) is an artificial intelligence system (AIS) that uses artificial intelligence (AI) to mimic natural human speech. In Facebook Messenger, the bot can understand questions, give appropriate automated answers, and complete various actions. And because of deep-learning technology, they are also able to get smarter every time they interact, so they hopefully learn new things. However, the beauty of these artificially intelligent chat bot solutions is that they are completely separate from the actual people on Facebook Messenger. This means that even if a user wants to remove a problematic user, he or she cannot, instead, the chat bot will do it for him or her.
Because this bot is actually an extension of the Facebook platform, it provides great usability options for both Facebook users and businesses. To save time and keep Facebook Chatbot as friendly as possible, several businesses have adopted Messenger chatbot solutions. And bot has been specifically designed to address some of the concerns that businesses have when interacting with potential customers through their Facebook messenger platform.
Below are four of the most common problems that businesses commonly face:
The separation of humans from ideas – Many businesses want to provide as much personalization as possible to their customers. Therefore, when introducing a Facebook Messenger Bot solution to the world, a company may want to include an option that allows a user to set a custom picture. However, sometimes this personalization may become a problem, especially in business-to-business interactions. In addition to this, Facebook Messenger Bot does not allow one to directly see the contact information of the person to whom he has sent the message. Because of this, the potential customer may think that the business's Facebook Messenger Bot understands him, but it doesn't; hence, he continues to send messages to the bot without realizing that his contacts are on Facebook. In Sephora, setting a custom picture and setting custom messages can be easily integrated to the Facebook Messenger Bot experience.
Limited options & features – Many businesses have their own individual Facebook page and profile pages. However, some businesses, like real estate agents and restaurant owners, may want to incorporate all of their social networking capabilities into one place, where they can manage their business accounts, fan page and get to know their fans more. This is where chat Bots come in. While Facebook Messenger Bot may allow users to post messages and share files from their Facebook pages, it does not allow them to do the same on their individual profiles. By integrating Sephora into a social marketing strategy, businesses can take advantage of the bot's ability to manage accounts, fan pages, and profile settings from one place.
Large amount of traffic – The largest demographic using Facebook is the age group of over 1.3 billion monthly active users. Businesses need to attract this kind of audience if they want to succeed in internet marketing. With Sephora, they will be able to reach this audience and entice them to join their business page. Facebook Messenger Bot allows these businesses to directly connect with their customers and prospects, rather than having to promote through other platforms. This is a huge advantage over other social media platforms, where most of the audience is already connected with their preferred brands and products.
Faster customer service response – Facebook Messenger Bot also offers a speedier customer service response because it connects directly with the user instead of the third-party application hosting servers. When you talk about chat bots versus web-based customer support, there's no denying the fact that they provide better customer service. Most of these Messenger Bot applications are integrated with advanced customer support features, such as live chat and email support, which provide answers to common questions and direct customer inquiries immediately. This makes customer service more professional and efficient.
The biggest advantage of Facebook Messenger Bot is that it helps you get started fast! Many business owners underestimate the importance of getting started on Facebook. While the platform has many different ways to interact with your customers, it can be frustrating at times when you're not sure where to start. The fast start feature provided by many chats allows you to get started right away. You don't even have to create a page or add any links or files to get started.
You will also save time when you're trying to answer customer support queries. The biggest disadvantage of these chat bots is that they don't understand questions posed by real people. Because of this, many customers ask questions using chat while the bot is still connected with the original user. This can be frustrating for the customer support representative and could cause unnecessary delays in your product or services.