Online video marketing is a powerful tool that can help you attract the interest of potential customers and engage them with your brand. In this blog post, we discuss what you should consider when looking to get started in this field.
Video production can be a time-consuming process, but there are ways to make it easier and more efficient. You can get more information about online video marketing via https://unimediaproductions.com/.
What is Online Video Marketing?
Online video marketing is the process of creating, producing, and distributing digital videos for the purpose of marketing a product or service.
There are a few compelling reasons to invest in online video marketing, as outlined below.
1. Engagement. Video is the most social form of content, with viewers watching an average of two minutes of video per day. That’s more than any other type of content, including text! And when it comes to reaching out and engaging with potential customers, video is hard to beat.
2. Reach. Video reaches more people than any other form of content. The average person spends over four hours per day watching digital video, according to Pew Research Center, which is more time than they spend reading newspapers or magazines or spending time on any other type of website.
3. Conversion rates. According to research from Nielsen and Adobe Insights, the average conversion rate for videos on websites is 3.5%, which is higher than for any other format except for images (5%).